4 May 2009
Raising the Ring
“Raising the Ring” is a technique taught by Robert Gordman and his company, The Gordman Group. If you’ve been around me for any time, I’ve probably told you about how much I loved his first book, “The Must-Have Customer: 7 Steps to Winning the Customer You Haven’t Got”. Click on the link here to watch a 4 minute and 32 second video where I talk about “raising the ring”, and how you can use this technique to gain extra dollars from customers and it’s all invisible to the consumer!
